Deutscher Werberat (DW)

Mail address

Verbändehaus, Am Weidendamm 1A

10117 Berlin

Germany

Telephone: +49 30 59 00 99 700

Fax: +49 30 59 00 99 722

E-mail: werberat(at)werberat.de

Website: www.werberat.de

Website language: German

Main Contact: Ms Katja Heintschel von Heinegg

Cross-Border Complaints Contact: Ms Katja Heintschel von Heinegg

Date of establishment: 1972

Code

The German advertising industry implicitly adheres to the ICC Code and has adopted several product- and sector-specific codes. It is possible to submit complaints to the DW concerning advertising in all kinds of media.

Complaints handling

The DW handles both competitor and consumer complaints. (Complaints alleging misleadingness or unfair competition are transferred to the Wettbewerbszentrale). Complaints must be submitted in writing. There is no charge for complaints handling.

Copy advice/pre-clearance

The DW does offer a copy advice service for a fee. To be eligible for it, an advertiser or advertising agency has to become an associated member of ZAW. The DW does not carry out pre-clearance.

Zentrale zur Bekämpfung unlauteren Wettbewerbs e.V. (Wettbewerbszentrale)

Mail address

Landgrafenstrasse 24 B

61348 Bad Homburg v.d.H

Germany

Telephone: +49 617 212 150

Fax: +49 617 28 44 22

E-mail: mail(at)wettbewerbszentrale.de

Website: www.wettbewerbszentrale.de

Website language: German, some information available in English 

Main Contact: Ms Jennifer Beal

Cross-Border Complaints Contact: Ms Jennifer Beal

Date of establishment: 1912

Code

The Wettbewerbszentrale applies statute law relating to unfair competition.

Complaints handling

Complaints, stating the identity of the complainant, should be submitted in writing together with a copy of the offending advertisement or with an exact description of the unfair marketing practice. Complaints can also be submitted online, using the complaint form on the website.

Copy advice/pre-clearance

The Wettbewerbszentrale’s Executive Secretariat, which is staffed by lawyers, provides copy advice, free of charge, to its members. The Wettbewerbszentrale does not pre-clear advertisements.

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