Istituto dell’Autodisciplina Pubblicitaria (IAP)

Mail address

Via Larga 15

20122 Milano

Italy

Telephone: +39 02 58 30 49 41

Fax: +39 02 58 30 37 17

E-mail: iap(at)iap.it

Website: www.iap.it

Website language: Italian, some information available in English.

Main Contact: Dr. Vincenzo Guggino, Ms Monica Davo

Cross-Border Complaints Contact: Ms Monica Davo

Date of establishment: 1977 (under present name)

Code

The Code of Marketing Communication Self-Regulation covers all traditional media.

Complaints handling

Complaints from individual consumers, consumer associations or public bodies, must be submitted in writing to the Advertising Review Board. No charge is made for complaints handled by the Advertising Review Board.

Copy advice/pre-clearance

The Advertising Review Board provides pre-publication copy advice on whether an advertisement conforms to the Code. Subject to the validity and completeness of the information supplied, and provided the advertisement as published does not differ from the version examined and approved by the Board, approval binds the Board not to intervene against the advertisement unless it receives a complaint. A fee is charged for copy advice.

All advertisements for non-prescription medicines require authorisation from the Ministry of Health. Formal approval from the Ministry still needs to be sought after the advertisement has been cleared by IAP. Legislative Decrees allow advertisers to ask the IAP Review Board to provide pre-clearance for these advertisements in all media except television. A fee is charged for this service.

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