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 What is self-regulation?
Directorate General for Health and Consumer Protection (DG SANCO)"I am sure that we can go further together to establish advertising self-regulation as a living best practice model – it [self-regulation] has an important role to play in a modern and efficient regulatory framework….” Meglena Kuneva, Consumer Protection Commissioner 2004-2009 (Introduction to the EASA Blue Book - 5th edition)
Self-regulation in the advertising sector is the recognition that the advertising industry (advertisers, agencies and the media) create advertising that complies to a set of ethical rules, namely that it should be
- legal
- decent
- honest
- truthful
- prepared with a sense of social responsibility to the consumer as well as society as a whole
- created with due respect to the rules of fair competition.
These ethical rules are usually drawn up in the form of a code and the ICC code very often forms the basis of the national codes.
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