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Terminology: M - R

 

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Media refusal

Refusal by media to accept an advertisement, usually at the instigation of an SRO.


Monitoring

Examination of advertisements by a regulatory body, on its own initiative, for compliance with codes or legislation. For more information on EASA's monitoring exercises click here!


Mutual recognition

In the context of cross-border cases, acceptance by the national SRO in an advertisement's country of destination of the jurisdiction of the SRO in the country of origin.


Negotiated code

Code agreed between the industry regulated and government.


Out-of-court

See extra-judicial.


Pre-clearance

Examination of an advertisement by a regulatory body as a compulsory precondition of publication or transmission. For more information on pre-clearance click here!


Prima facie

Denotes evidence which, unless rebutted, would be sufficient to prove a particular proposition or fact.


 

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