Communication issued by an SRO to alert industry and consumer organisations and public authorities to evidence of unethical or fraudulent activity by an advertiser who cannot be located. For more information on Ad-Alerts click here.
Advertisers, advertising agencies and the media and/or trade associations representing their interests, whether at national, European or global level.
Code (of practice)
Set of rules governing the content of advertisements.
Part of an SRO, usually composed of industry representatives, responsible for the formulation and revision of the code.
Advertising which expressly or by clear implication identifies a competitor, his products or services.
Competitor (or competitive) complaint
Complaint about an advertisement from a competitor or another advertiser. Also referred to as an intra-industry complaint.
Part of an SRO responsible for complaints adjudication. Sometimes also referred to as a jury.
Complaint about an advertisement from a member of the public or a consumer organisation. For more information on consumer complaints visit the "Tour for consumers"!
Process for the resolution of disputes between consumers and traders.
Advice on a proposed advertising campaign provided by a regulatory body, usually on a non-binding basis (for obligatory pre-clearance see also pre-clearance). For more information on copy advice click here!
System of regulation combining statutory and self-regulatory elements and sometimes involving other stakeholders, e.g. consumer organisations.
Country of destination
Country to whose consumers an advertisement is addressed.
Country of origin
In the context of cross-border complaints, the country in which the media carrying the advertisement (or, in the case of a direct-mail or Internet advertisement, the advertiser) is based.
Complaint by an individual or organisation based in one country about an advertisement circulating in that country, but carried in media based in another. For more information on cross-border complaints click here!
Disparaging reference(s) to competitors or other advertisers (whether identified or not), their products or services.
Not involving the processes of the legal system or the courts. Also referred to as 'out-of-court'.