Jury voor Ethische Praktijken inzake Reclame (JEP)/ Jury d’Ethique Publicitaire

Mail address

Rue Barastraat 175 

1070 Brussels

Belgium 

Telephone: +32 2 502 70 70

Fax: +32 2 502 77 33

E-mail: info(at)jep.be

Website: www.jep.be

Website language: Dutch and French

Main Contact: Mr Piet Jaspaert, Ms Priscilla Moens, Mr Bart Du Laing

Cross-Border Complaints Contact: Mr Bart Du Laing

Date of establishment: 1974

Code

The scope of the Belgian self-regulatory code applies to all media.

Complaints handling

The JEP handles complaints from members of the public (consumers, consumer organisations, public authorities, etc) but not complaints from the industry, i.e. competitors or other advertisers, which are the responsibility of the courts. Complaints are handled free of charge. Complaints must be submitted in writing, if possible together with a copy of the advertisement in question. An on-line complaints form in Dutch and French is available on the JEP website.

Copy advice/pre-clearance

Since January 2008 the JEP provides non-binding copy advice. Advertisers, agencies or media can request advice on the ethical and/or juridical aspects of an ad prior to launching it. The advice, as all copy advice, is only indicative. A fee of 100 Euros per dossier is charged for this service.

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