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 Cross-Border Complaints
EASA's cross-border complaints system has been in operation since 1992 and was set up in response to the forthcoming Single Market and the need to address problems arising from advertising circulating in one EU Member State but carried in media originating in another. It provides a complainant with the same redress available to consumers in the country of origin of the media in which the advertisement appears. There are two basic principles to the Cross-Border system. The first is 'country of origin', a concept enshrined in EU law to facilitate the growth of the Single Market. In the case of the Cross-Border Complaints system, an advertisement must comply with the rules of the country where the media is based (or in the case of direct mail advertising, the country where the advertiser is based). The second principle is 'mutual recognition', meaning that EASA Members agree to accept advertisements which comply with the self-regulatory rules in the country of origin of the media, even if those rules are not identical to their own.
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