41st IAA Congress
London 2000, Beirut 2002, Beijing 2004, Dubai 2006.
Next stop… Washington DC, April 7th – 9th 2008.
Every two years the who's who of the international marketing and communications world gathers at the International Advertising Association's World Congress.
With it's theme What's Coming Next?SM the IAA intends to take its delegates on a journey of remarkable global insights, news and knowledge that few events can provide. With its mix of international and US speakers, content and case-histories that are making the news, driving the changes, and enabling marketers to network and engage the rapidly changing landscape of communicating with their customers; this is an event you must not miss.
Register now for 2008’s must attend event!
For more information and to register visit www.whatscomingnext.org
NEWS
7 April 2008 | Watch 41st IAA Congress live!
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17 March 2008 |
Are you coming toWith three weeks to go until the 41st International Advertising
Association World Congress in
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- It's approaching a peak tourist season - with the annual cherry blossom
- Confirmed delegates from over 55 countries
- We are putting the finishing touches to stunning evening events at The Newseum (this spectacular new museum about media only opens to the public mid-April), the Smithsonian Museum of Art and Portraiture Gala Dinner, and The National Air and Space Museum.
Hotels are filling up!
Don’t wait till the last minute - register now and obtain the IAA room rates!
We do still have some rooms at the congress venue and hotel -- the Renaissance Washington DC at special IAA rates!
- So don't miss out on coming to Washington - hear industry heavy weights including: Kevin Johnson/Microsoft, Michael Roth/IPG, Jeff Zucker/NBC Universal, Maurice Levy/Publicis, Matt Freeman/Tribal DDB, Daina Middleton/HP, Robert Madelin/European Commission, Mary Engle/Federal Trade Commission, Chuck Brymer/DDB, Mark Armitage/The CarbonNeutral Company, Nick Brien/Universal McCann, Greg Paull/R3, David Wethey/AAI, Tim Whiting/Motorola, Erin McAllister/Unisys, Jean François Decaux/JC Decaux and many more!
- and circulate with delegates from well known companies including: Unilever, Proctor and Gamble, Fujitsu Siemens, Nokia, NDTV Media, Ogilvy, Universal McCann, Dentsu, Hakuhodo, Microsoft, Google, SAP, Emirates, Digitas, the Wall Street Journal, Advertising Age, Adweek Media, Campaign...
There is still time to register now, at www.whatscomingnext.org!
12 March 2008 |
David Jones (Euro RSCG Worldwide) to
speak at the 2008 IAA World Congress
David Jones’ career has been characterized by incredible accomplishments
executed at a very young age. He was appointed to the position of Global CEO for
Euro RSCG Worldwide in 2005, at the age of 38. One year later, the agency was
named “2006 Global Agency of the Year” by Advertising Age and “2006
Advertising Network of the Year” by Campaign, the top advertising
industry publications in the
In June 2006, David led the agency to win the global Reckitt Benckiser
advertising account, with estimated billings of over $1.3 billion dollars
annually, the industry’s largest advertising business win of the year. David was inducted into the American Advertising Federation’s “Hall of
Achievement” in 2005, and was named to the “40 Under 40” lists of both Crain’s
New York Business and Advertising Age the following year. In 2006, the Financial
Times and Aviva named him one of the Top 5 European Pioneering Thought Leaders.
4
February 2008│Maurice
Lévy (Publicis Groupe) to speak at the 2008 IAA World Congress
Maurice Lévy is Chairman and Chief Executive Officer of Publicis Groupe, one of
the world's largest advertising and communications organizations. Under Mr. Lévy,
the Publicis Groupe family has grown to include three of the world's top
advertising networks (Saatchi & Saatchi, Leo Burnett and Publicis), two leading
global media buying and consulting groups (Starcom MediaVest Group and
ZenithOptimedia) and a host of world-class marketing services companies. Mr. Lévy is widely recognized as one of the leading figures in the industry.
Amongst his numerous engagements besides the Publicis Groupe, he is also a
member of the International Advisory Board of The Council on Foreign Relations
in
29
January 2008│Kevin
Johnson (Microsoft) to speak at the 2008 IAA World Congress
As president of the Platforms & Services Division of Microsoft, Kevin Johnson
leads an organization of over 14,000 employees responsible for product
development, marketing and strategy for the Windows and Online Services
businesses. Since assuming his role in September 2005, Johnson successfully
launched Windows Vista to consumers and commercial customers, resulting in
record-breaking Windows revenue of nearly US$15 billion in fiscal year 2007. In addition to leading the Windows business, Johnson is driving the company's
evolution towards "software + services" and building on the company's position
as a leader in the online advertising market. Under Johnson's leadership,
Microsoft has completed over 30 acquisitions in support of its software +
services strategy. In August 2007, Johnson closed the company's largest
acquisition, of aQuantive, Inc., to form Microsoft Advertiser & Publisher
Solutions, and complement Microsoft's development of an industry-leading online
advertising platform. Microsoft Advertiser & Publisher Solutions provides an
online advertising platform for an ecosystem of industry partners, including
advertisers, publishers and digital marketing agencies. Today the platform has
offerings across digital media types and devices, including the PC, Web, mobile
phones, gaming consoles, IPTV and Video-on-demand. Johnson also leads development and marketing of Microsoft's consumer online
services, including Live Search, MSN.com and Windows Live, which collectively
drove nearly $2.5 billion in revenue in fiscal year 2007. These compelling
experiences attract hundreds of millions of consumers per month, and provide
online advertising opportunities to businesses worldwide.