ESA Sponsorship Event - Sponsorship in safe hands

Brussels, 24 April 2008

A CONFERENCE ORGANISED BY THE EUROPEAN SPONSORSHIP ASSOCIATION IN CONJUNCTION WITH LIEDEKERKE LAW FIRM

The European Sponsorship Association (ESA), the voice of the sponsorship industry, is committed to raising standards and promoting best practice across Europe. Bringing insight into the evolving sponsorship market, ESA and Liedekerke Wolters Waelbroeck Kirkpatrick (Liedekerke), premier Belgian independent law firm, invite you to join them in Brussels on Thursday 24 April 2008. Sponsorship industry experts will debate current issues within interactive panel sessions while Liedekerke lawyers will relate their legal expertise to the sponsorship matters. The Conference will provide an opportunity to learn and share ideas, while offering a networking opportunity for practitioners from across the sponsorship industry.

Programme

The Conference will start with coffee and registration at 10am, and will conclude at 3.30pm, with opportunities to network during coffee and a buffet lunch. Interactive debates comprising leading sponsors, rights holders, agencies and lawyers, will cover the following topics:

“EUROPEAN SPONSORSHIP TRENDS” – Latest developments to consider when planning a campaign

“WHOSE RIGHTS ANYWAY?” - The debate about this important topic and insight into how best to combat Ambush Marketing

“SETTING THE LIMITS” - Sponsorship regulatory restrictions, relating to the alcohol and gambling industries – what you need to know about prohibition

Confirmed Speakers

Confirmed speakers include Cristina Rossi– Coca-Cola, Lilian Baudard–Eurosport International, Antonio Costanzo– bwin, Pierre-Olivier Bergeron–Brewers of Europe, Mireille Buydens and Martine Demeur– Liederkerke and Karen Earl– ESA Chairman. William Fenton– Editor of The World Sponsorship Monitor (TWSM) will moderate the debates.

Venue

LIEDEKERKE. WOLTERS. WAELBROECK. KIRKPATRICK

Bd. de l'Empereur 3 - B-1000 Brussels