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ESA Sponsorship
Event Brussels, 24 April 2008 A CONFERENCE ORGANISED BY THE EUROPEAN SPONSORSHIP ASSOCIATION IN CONJUNCTION WITH LIEDEKERKE LAW FIRM The European Sponsorship Association (ESA), the voice of the sponsorship industry, is committed to raising standards and promoting best practice across Europe. Bringing insight into the evolving sponsorship market, ESA and Liedekerke Wolters Waelbroeck Kirkpatrick (Liedekerke), premier Belgian independent law firm, invite you to join them in Brussels on Thursday 24 April 2008. Sponsorship industry experts will debate current issues within interactive panel sessions while Liedekerke lawyers will relate their legal expertise to the sponsorship matters. The Conference will provide an opportunity to learn and share ideas, while offering a networking opportunity for practitioners from across the sponsorship industry. Programme
The Conference will start with coffee and registration at 10am, and will
conclude at 3.30pm, with opportunities to network during coffee and a buffet
lunch. Interactive debates comprising leading sponsors, rights holders, agencies
and lawyers, will cover the following topics: “EUROPEAN SPONSORSHIP TRENDS” – Latest developments to consider
when planning a campaign “WHOSE RIGHTS ANYWAY?” - The debate about this important topic
and insight into how best to combat Ambush Marketing “SETTING THE LIMITS” - Sponsorship regulatory restrictions,
relating to the alcohol and gambling industries – what you need to know about
prohibition Confirmed Speakers Confirmed speakers include Cristina Rossi– Coca-Cola, Lilian Baudard–Eurosport International, Antonio Costanzo– bwin, Pierre-Olivier Bergeron–Brewers of Europe, Mireille Buydens and Martine Demeur– Liederkerke and Karen Earl– ESA Chairman. William Fenton– Editor of The World Sponsorship Monitor (TWSM) will moderate the debates. Venue LIEDEKERKE. WOLTERS. WAELBROECK. KIRKPATRICK Bd. de l'Empereur 3 - B-1000 Brussels
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