To keep people interested in advertising and perhaps more importantly to get people to associate your product or service with quality, to raise brand awareness and to get consumers to buy the products and services advertised, the ads should not only be entertaining and informative but also truthful and trustworthy. Responsible advertising will help you do good business.

That is why the European Advertising Standards Alliance (EASA), together with its network of national self-regulatory organisations and advertising industry associations, promotes best practice and high standards to keep advertising: 

• legal 
• decent
• truthful 
• honest 
• socially responsible 
• respecting the rules of fair competition