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17 Jan 2012
Response to Article 29 Working Party doubts
IAB Europe and EASA have issued a response on 17 January which addresses all the major points raised in the Article 29 Working Party’s letter of 15 December.

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08 Dec 2011
EDAA to be launched
Industry and self-regulatory bodies are meeting today to finalise the launch of the European Digital Advertising Alliance (EDAA) which will administer an innovative and revolutionary self-regulatory system for online behavioural advertising (OBA).

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16 Sep 2011
Meeting with Article 29 Working Party delegation
On 14 September, representatives of EASA and IAB Europe met with Article 29 Working Party delegates to present the pan-European self-regulation that aimes at enhancing transparency & consumer control over Online Behavioural Advertising.

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10 Jun 2011
ERA latest EASA member
EASA welcomes the Electronic Retailing Association (ERA) as its latest industry member.

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14 Apr 2011
New industry standards for Online Behavioural Advertising
EASA released its EASA Best Practice Recommendation on Online Behavioural Advertising today. The recommendation provides for an industry-wide self-regulatory standard for online behavioural advertising, which will ensure consumer privacy protection across Europe.

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