 |
|
|
|
|
|
|
|
| News |
|
|
|
|
| 08 Dec 2011 |
 |
EDAA to be launched |
|
|
Industry and self-regulatory bodies are meeting today to finalise the launch of the European Digital Advertising Alliance (EDAA) which will administer an innovative and revolutionary self-regulatory system for online behavioural advertising (OBA).
Read more >
|
|
|
|
| 16 Sep 2011 |
|
Meeting with Article 29 Working Party delegation |
|
|
On 14 September, representatives of EASA and IAB Europe met with Article 29 Working Party delegates to present the pan-European self-regulation that aimes at enhancing transparency & consumer control over Online Behavioural Advertising.
Read more >
|
|
|
|
|
|
|
| 14 Apr 2011 |
|
New industry standards for Online Behavioural Advertising |
|
|
EASA released its EASA Best Practice Recommendation on Online Behavioural Advertising today. The recommendation provides for an industry-wide self-regulatory standard for online behavioural advertising, which will ensure consumer privacy protection across Europe.
Read more >
|
|
|
|
|
|
|
|
|