On 14 September, representatives of EASA and IAB Europe met with Article 29 Working Party delegates to present the pan-European self-regulation that aimes at enhancing transparency & consumer control over Online Behavioural Advertising. The constructive meeting was the first opportunity that IAB Europe and EASA had to meet and exchange views on the industry self-regulatory regime for Online Behavioural Advertising (OBA). For further information see: http://www.youronlinechoices.com/goodpractice.html.

While the transposition of the revised ePrivacy Directive is ongoing at EU Member State level, industry is advancing its self-regulatory regime that aims to enhance transparency and choice for consumers. At the heart of the initiative is a commitment to place a small and easily-recognisable symbol or icon in display advertisements on websites. With one click, this will allow consumers to find out more information and exert greater control over behavioural advertising, including via a pan-European website, http://www.youronlinechoices.eu. This is being made available in many different European languages. The initiative offers consumers and businesses a harmonised approach across Europe to safeguard privacy.