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| Press releases |
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| 02 Jun 2010 |
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Report shows clear progress in providing effective self-regulation in alcohol advertising |
Brussels – On 26 May, EASA and the umbrella organisation of the European brewing sector, The Brewers of Europe, published a report on the progress of self-regulation in alcohol advertising. Laure Alexandre, Policy & Implementation Manager at EASA, presented the report together with Pierre Olivier, Director-General of the Brewers of Europe during a press briefing.
Compiled by the EASA secretariat, independently reviewed by KPMG Sustainability and published by The Brewers of Europe, the report “Responsible beer advertising through self-regulation” reflects the progress made in the implementation of the commitment to the European Alcohol and Health forum in relation to the advertising self-regulation.
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| 22 Apr 2010 |
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British advertising watchdog wins EASA gold award for public code consultation |
In the 7th edition of the European Advertising Standards Alliance (EASA) Best Practice Awards, the Gold prize was presented to the British self-regulatory system represented by the Advertising Standards Authority (ASA). This prestigious prize was awarded for the extensive three-month public code consultation and subsequent evaluation undertaken by the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) as part of a comprehensive review of the Advertising Codes that are independently applied by the ASA.
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| 21 Apr 2010 |
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Seminal guide to advertising self-regulation launched |
Described as “essential reading for communications agencies” and a “clear guide” for advertising practitioners, the updated and re-structured 256-page reference guide to self-regulation, put together by the European Advertising Standards Alliance, was officially launched at its Annual General Meetings in Sofia, Bulgaria on 15 April.
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