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| Press releases |
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| 16 Sep 2011 |
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IAB Europe / EASA meet Article 29 Working Party delegation to present pan-European self-regulation to enhance transparency & consumer control over Online Behavioural Advertising |
On 14 September in The Hague (NL), a delegation from IAB Europe and the European Advertising Standards Alliance (EASA) met the Article 29 Working Party chairman, Jakob Kohnstamm and some representatives from the Article 29 Working Party, (Peter Hustinx, European Data Protection Supervisor, Rafael Garcia Gozalo, Head of the International Department of the Spanish Data Protection Agency and other colleagues). The constructive meeting was the first opportunity that IAB Europe and EASA had to meet and exchange views on the industry self-regulatory regime for Online Behavioural Advertising (OBA). For further information see: http://www.youronlinechoices.com/goodpractice.html.
While the transposition of the revised ePrivacy Directive is ongoing at EU Member State level, industry is advancing its self-regulatory regime that aims to enhance transparency and choice for consumers. At the heart of the initiative is a commitment to place a small and easily-recognisable symbol or icon in display advertisements on websites. With one click, this will allow consumers to find out more information and exert greater control over behavioural advertising, including via a pan-European website, http://www.youronlinechoices.eu. This is being made available in many different European languages. The initiative offers consumers and businesses a harmonised approach across Europe to safeguard privacy.
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| 11 Apr 2011 |
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EASA gold awarded to French advertising self-regulatory organisation |
The French self-regulatory system - Autorité de régulation professionnelle de la publicité (ARPP) - was awarded the Gold prize in the 8th edition of the European Advertising Standards Alliance (EASA) Best Practice Awards, which are presented to initiatives that implement the EASA Best Practice Recommendations in an effective and efficient way. The prestigious prize was put forward for the creative and innovative way the organisation updated its Digital Code, which can now be easily amended to include all new types of digital marketing techniques, and which helped educate and get buy-in from the digital industry players.
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| 02 Jun 2010 |
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Report shows clear progress in providing effective self-regulation in alcohol advertising |
Brussels – On 26 May, EASA and the umbrella organisation of the European brewing sector, The Brewers of Europe, published a report on the progress of self-regulation in alcohol advertising. Laure Alexandre, Policy & Implementation Manager at EASA, presented the report together with Pierre Olivier, Director-General of the Brewers of Europe during a press briefing.
Compiled by the EASA secretariat, independently reviewed by KPMG Sustainability and published by The Brewers of Europe, the report “Responsible beer advertising through self-regulation” reflects the progress made in the implementation of the commitment to the European Alcohol and Health forum in relation to the advertising self-regulation.
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