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Best Practice Guidance

Digital Marketing Communications Best Practice


DMC BPR 2015

 EASA revised its Best Practice Recommendation (BPR) on Digital Marketing Communications in 2015 to ensure advertising standards remain effective and relevant when it comes to the ever-changing digital landscape and interactive marketing techniques.


The BPR has been ‘futureproofed’ against new technological developments in advertising. An emphasis has been placed on the need for all marketing communications to be easily identifiable for consumers, no matter where or how they are displayed.


The updated Recommendation is the result of extensive discussions involving Self-Regulatory Organisations (SROs), the ad ecosystem (representatives of advertisers, agencies and the full media spectrum) as well as key external stakeholders. EASA also engaged with the Commission’s DG CONNECT.


The original Recommendation was published in 2008. EASA regularly reviews its Best Practice Recommendations to make sure the operational standards for ad self-regulation remain high. 


1right_orange Download the Digital Marketing Communications Best Practice here




EASA's other best practice documents

EASA has produced several best practice guidelines, which are currently only available to its members.


1right Click here to find an overview of these best practice recommendations

Should you wish to get the full best practice recommendations please contact EASA.