The EASA Blue Book 6^th edition - the seminal guide on advertising self-regulation - has been designed with greater emphasis on the needs and interests of advertising practitioners, as well as providing a valuable information source for policy makers, advisers, researchers and academics.

For advertising practitioners it offers practical guidance, tips and information on how advertising is regulated in various countries around the world to help ensure advertising is compliant with national codes. For policy makers or researchers, this is an invaluable tool explaining the theory and practice of advertising self-regulation, at both national and international level, including how individual self-regulatory systems work.

Download the table of contents for a sneak peek of what is covered. [Pdf, 75Kb]

Written with a strong focus on practical advice, Blue Book 6 contains:

• Detailed overviews of self-regulatory systems in both Europe and beyond, including information on services provided, national advertising codes and legislation as well as statutory and self-regulatory structures,
  

• A current analysis of the key issues with regards to advertising, including advertising to children, food and alcohol advertising, digital marketing communications and green claims,

• Up-to-date statistics on complaints regarding advertising content across Europe as well as cross-border complaints,

• A checklist for agencies with practical advice on how to ensure that advertisements are compliant with the advertising codes,

• Information on the European Copy Advice/Pre-Clearance Facility, an online ‘one-stop shop’ for copy advice on advertising campaigns in preparation,

• Advice about the kind of evidence needed to support advertising claims,

• An overview of international self-regulatory rules contained in the Consolidate Code of the International Chamber of Commerce,

• A detailed analysis of all the EU legislation related to advertising and marketing communications,

• Comprehensive comparative charts comparing rules in place in the EU as well as features of individual self-regulatory organisations.

Described as “essential reading for communications agencies” and a “clear guide” for advertising practitioners this book can be ordered at the following rates:

1 book = 180€ (plus post & packaging)

Order your copy here

Discounts on bulk orders, for academics and retailers

We offer the following discounts for bulk orders:

- for orders of 5 to 10 books: 100€/book (plus post & packaging);

- for orders of 11 to 25 books: 85€/book (plus post & packaging);

- for orders above 26 books: 65€/book (plus post & packaging).

We offer a discount of 50% to academics.

We offer a 25% discount to retailers.

Previous editions can be ordered for 15€/book (plus post & packaging).