Advertising self-regulation: The Essentials - A Layman's guide to self-regulation

This guide is designed for the lay person whether a newcomer to advertising and its regulation or an individual consumer citizen. It provides information on what self-regulation is, how it works, who it involves, how national and cross-border complaints are handled and what generally can be found in place across Europe. It is essential reading for a newcomer to this subject. The Layman's Guide is only available in English.

 Download this publication [pdf, 410Kb]

 Get your free paper copy here

International Guide to developing a self-regulatory organisation

Practical advice on setting up and consolidating an advertising self-regulatory system

International edition

 Download the International Guide to developing a self-regulatory organisation [Pdf, 920Kb, English]

This guide is accompanied by an Alcohol Module, which highlights the benefits of an advertising self-regulatory system for the alcohol industry.

 Download the Alcohol Module [Pdf, 365Kb, English]

Advertising self-regulation: The Guide on how to set up an SRO

This Guide is a technical one. It is designed for the advertising practitioner, the informed civil servant or academic researcher. It aims to explain what advertising self-regulation is, what the essential elements of a self-regulatory organisation (SRO) are and how to set about putting a system in place.

The guide is currently available in English, Russian, Spanish and French. 

 Download the EASA Guide to setting up an SRO in English  [pdf, 1196Kb]

 Download the Guía EASA para crear un Organismo de Autorregulacion en Español [pdf, 755Kb]

 Download the Руководство EASA по созданию организации саморегулирования in Russian [pdf, 673Kb]

 Download the Guide EASA pour la creation d'un OA  in French [Pdf, 1189Kb] 

 Get your free paper copy here (Limited Stock)

What self-regulatory advertising standards ensure

A leaflet explaining succinctly what advertising self-regulatory standards are and how they help ensure responsible advertising.

Download the leaflet: What self-regulatory advertising standards ensure [Pdf, 2125Kb]