2009 Alcohol Online Advertising Monitoring Report

The EASA 2009 Alcohol Online Advertising Monitoring Report presents the results of the 2009 compliance monitoring exercise conducted over the summer of 2009 by self-regulatory organisations in 13 European countries. The self-regulatory bodies looked at pop-ups and banners promoting alcoholic beverages as well as websites of spirits producers. The top line results showed a 93% compliance rate for the 368 marketer-owned websites reviewed and no breaches of the codes were found for the pop-ups and banners.

 Download the 2009 Alcohol Online Advertising Monitoring Report here [Pdf, 208Kb]

2009 Food Advertising Monitoring Report

This report follows the same methodology as monitoring exercises done in previous years. Eight countries reported their findings based on around 2.000 advertisements for food and non-alcoholic drinks, shown on TV, in print and pop-ups and banner ads, appearing in these media between January and April 2009. Overall 98% of all monitored advertisements were found to be compliant with the national advertising codes

 Download the 2009 Food Advertising Monitoring report here [Pdf, 250Kb]

Other monitoring reports

In previous years EASA has coordinated advertising compliance monitoring exercises both for alcohol ads and food ads. The reports, however, were put together by different organisations. They can be accessed here.