Member extranet
South Africa
The Advertising Standards Authority of South Africa (ASA SA)

South Africa

Mail address

Burnside Island


410 Jan Smuts Avenue

Craighall Park

South Africa


Telephone: +27 11 781 20 06

Fax: +27 11 781 16 16

E-mail: info(at)  


Website language: English


Main Contact: Ms Thembi Msibi

Cross-Border Complaints Contact: Mr Leon Grobler



The scope of  the Code of Advertising Practice applies to all media.


Complaints handling

The ASA SA Directorate deals with consumer and competitor complaints. Complaints can be made by post, e-mail or fax and via an on-line complaint form on the ASA SA website.


Copy advice/pre-clearance

ASA SA offers advice on the principles of the Code, but not on specific advertisements. Pre-publication advice is available from independent consultants. Most significantly, copy advice is provided by the Association for Communication and Advertising, the industry body for advertising agencies.

There is no requirement in South Africa to pre-clear advertisements.



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