The Advertising Standards Authority of South Africa (ASA SA)
410 Jan Smuts Avenue
Telephone: +27 11 781 20 06
Fax: +27 11 781 16 16
Website language: English
Main Contact: Ms Thembi Msibi
Cross-Border Complaints Contact: Ms Thembi Msibi
The scope of the Code of Advertising Practice applies to all media.
The ASA SA Directorate deals with consumer and competitor complaints. Complaints can be made by post, e-mail or fax and via an on-line complaint form on the ASA SA website.
ASA SA offers advice on the principles of the Code, but not on specific advertisements. Pre-publication advice is available from independent consultants. Most significantly, copy advice is provided by the Association for Communication and Advertising, the industry body for advertising agencies.
There is no requirement in South Africa to pre-clear advertisements.