On 26th of October 2016, a new International Council on Ad Self-Regulation (ICAS) was established – an international platform to promote effective advertising self-regulation worldwide.
The new ICAS unites global Self-Regulatory Organisations (SROs) and international Industry Associations to form a powerful council that will facilitate the establishment of new SROs in emerging markets, help empower them and provide a platform to discuss and work on solutions regarding the global challenges faced by the advertising industry.
The new ICAS is building on an existing network of international Self-Regulatory Organisations which was set up by EASA in 2008.
Amongst its founding members, ICAS can count SROs from Asia Pacific, North America, South America, as well as several of the largest European SROs. On the side of the industry, the most notable founding member of ICAS is the World Federation of Advertisers (WFA) which has been directly involved in the development of ICAS together with EASA.
All information related to ICAS and its Members is available on the ICAS website.