Self-regulation in the advertising sector is the recognition by the advertising industry (advertisers, agencies and the media) that advertising should comply to a set of ethical rules, namely that it should be legal, decent, honest and truthful, prepared with a sense of social responsibility to the consumer and society as a whole and with due respect to the rules of fair competition.
How do we achieve Self-Regulation ?
This is achieved through the establishment of a set of rules and principles of best practice to which the advertising industry voluntarily agrees to be bound.
Who applies the Self-Regulation rules ?
The rules are applied by self-regulatory organisations (SROs) set up for this purpose and funded by the advertising industry itself.
The aim is to keep advertising standards high and ensure consumer trust and protection for the benefit of all.
- For more FAQS on self-regulation go here and to contact self-regulatory bodies go here.
- Don't understand the self-regulatory jargon? Go to the terminology section.