Report No. 37– August to December 2006

This report contains details of 52 cross-border complaints cases handled by the EASA’s cross-border complaints system and closed during the period August to December 2006. 49 of these cases concerned misleadingness, 1 concerned offensiveness, and 2 concerned illegality. The media in question are direct mail (DM 47 cases), internet and emails (INT 2 cases), press (PR 2 cases) and TV (1 case). 

N.B. In cases involving EU member states, advertisements are required to comply with the rules in  the country of origin of the media in which the advertisement appeared or, in the case of direct mail, email or Internet advertising, the country where the advertiser is based.  Switzerland, as a non-member of the EU, requires advertisements addressed by Swiss-based advertisers to consumers in other countries to comply with the rules in those countries (country of destination).  Consequently, in such cases, the SRO in the complainant’s country assesses the complaint on the basis of its own national rules before passing it to the Swiss SRO, which communicates the decision to the advertiser.