Complaints / Ad-Alerts

How To Complain About An Advertisement ?

  • If you wish to complain about an advertisement which appeared in the country where you live, you should address your complaint to the self-regulatory body (SRO) in your country of residence, enclosing full details of the advertisement and where and when you saw or heard it. The SRO will ensure that your complaint is dealt with as promptly as possible. Complaints from consumers are handled free of charge.

  • If your complaint is about an advertisement which appeared in media originating in a country other than the one where you live, it will be treated as a Cross-Border complaint (CBC) and your national SRO will forward it to the SRO in the country of origin. Cross-border complaints from consumers are also handled free of charge.

In both cases detailed above your complaint should be first directed to your local SRO. Your can identify your SRO by selecting your country from the box below.



If your SRO does not yet accept complaints online, if no SRO yet exists in your country, or if you are uncertain about which SRO is your national one, you can use the EASA Online Complaints Form.


Ad Alerts

Some SROs issue ad-alerts to practitioners, relevant government and consumer organisations concerning ads demonstrating sharp and extremely misleading practice. The EASA in similar circumstances issues Euro-Ad Alerts concerning ads subject to cross-border complaint.