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Welcome to December's edition of Focus.
This issue takes an in-depth look at the question of effectiveness,
and the work underway to implement a thorough, relevant and networked
system of self-regulation for advertising in Europe.
As always, if you have any feedback, please do not hesitate to
contact us.
In the meantime, warmest Christmas greetings, and best wishes for 2006.
Oliver Gray
Director General
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Actions speak louder than words |
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When EASA’s advertising industry members signed the Self-Regulatory
Charter in June 2004, they signalled their commitment to ensuring
high standards in advertising across an extended EU. But what
exactly does that commitment mean in practice? What challenges are
there in implementing the Charter? And why is it so important?
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Better Regulation in the EU – what effects for self-regulation? |
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The inauguration of the new European Commission almost exactly a
year ago saw an increased push to improve the quality of the
regulatory environment of the EU. What will this mean in practice,
and how will it affect advertising self-regulation? Kerry Neilson,
Head of European Public Affairs at the UK Advertising Association,
explains.
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Efficiency in self-regulation: the French example |
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The French self-regulatory system is based on responsibility, trust,
permanent commitment and a certain state of mind, working in unison
for honest, decent, and truthful advertising in France. The Bureau
de Vérification de la Publicité (BVP) and the French advertising
industry have founded their system on prevention rather than cure,
offering advice and opinions to advertisers before their campaigns
reach the consumer. This system’s efficiency has been proven over
the years.
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