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Focus
Newsletter No.2
December 2004 |
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The
European Advertising Standards Alliance (EASA) is the single voice of
advertising self-regulation in Europe.
This newsletter examines issues affecting advertising across Europe. |
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>> Copy
advice: advertisers' chance to test the water |
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Copy advice is high on the self-regulatory agenda
across Europe, with many countries’ self-regulatory bodies already grasping
the nettle and offering the service to advertisers and agencies. But how
does the system work? How does it differ from pre-clearance? And why is now
the right time to be thinking about introducing it?
Full story |
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Changing media needs new regulatory approach |
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Intense fragmentation of media
has gripped Europe, and the rest of the world, over the past few years
and has revolutionised the way audiences choose what to watch, read and listen
to. Here Ross Biggam, Director General of the Association of Commercial
Television in Europe, outlines what steps must be taken to bring regulation up
to speed with these developments. Full
story |
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Catching
the rogues |
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The
majority of advertisers act responsibly and intelligently in creating their
advertising. But how do you deal with those that have no regard for the rules,
let alone their own reputation? Full
story
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>> A moment of
truth? |
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The
advertising industry has long been under pressure to prove that its
self-policing system works. As Dr Oliver Gray, Director General of EASA explains, with two key pieces of
European legislation on the table, this proof has never before been so crucial.
Full story |
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EASA brings together national
advertising standards bodies with organisations representing the advertising
industry in Europe who support advertising self-regulation. |
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EASA, rue de la
Pépinière 10a, B-1000, Brussels, Belgium
Tel: +32 (0)2 513 7806 Fax: +32 (0)2 513 2861
www.easa-alliance.org - library@easa-alliance.org |
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