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Thank you for subscribing to FOCUS, the
EASA newsletter.
EASA is the single authoritative voice of advertising self-regulation.
Our mission is to promote responsible advertising through best
practice in self-regulation across the Single Market for the benefit
of consumers and business.
FOCUS will be sent to you every quarter; we hope it will provide you
with an insight into self-regulation and its development across
Europe.
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questions, so please don't hesitate to
get in touch.
The EASA team
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The Blue Book: a snapshot of European self-regulation |
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The fourth edition of EASA’s Blue Book – officially Advertising
self-regulation in Europe – was published in April this year. A
handy guide for the advertising professional, it gives an overview
of the legislative and self-regulatory rules in place governing
advertising. However, it also offers a broad picture of how
self-regulation in Europe is shaping up – and is likely to prove a
useful source of information during the upcoming advertising
self-regulation ‘round table’ with the European Commission’s
Health and Consumer Protection arm, DG Sanco. To order your copy
of the new Blue Book,
visit our website.
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The UK’s ‘One-Stop Shop’ for advertising standards |
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The first principle of EASA’s Self-Regulatory Charter, signed in
June 2004, is a commitment to achieving the practical operation of
‘comprehensive coverage by self-regulatory systems of all forms of
advertising and all practitioners’. The Advertising Standards
Authority in the UK took a big step to achieve this in November
last year. Christopher Graham, ASA’s Director General, explains
what has changed, almost one year on.
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‘Audiovisual without Frontiers’ directive expected end 2005 |
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Maryke Lefebvre, of the European Association of Communications
Agencies (EACA), offers an overview of the revision of the TVWF
directive, and how it relates to advertising self-regulation.
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