The German self-regulatory system has two advertising standards organisations. Deutscher Werberat deals with issues of taste, decency, and social responsibility, whereas the Wettbewerbszentrale handles issues of unfair commercial practices by applying unfair competition law.

Deutscher Werberat

 

 

 

 

Deutscher Werberat
German Advertising Standards Council

Verbändehaus, Am Weidendamm 1A, 10117 Berlin, Germany
Tel: + 49 30 59 00 99 700 | Fax: +49 30 59 00 99 722
Email Website

 

Complaints handling

  • DWR handles complaints from consumers, competitors and other interested parties
  • Fee: Free
  • Complaints must be submitted via an online form or in writing
  • File a complaint

 

Copy advice

  • Copy advice is available only to members of ZAW (The German Advertising Federation)
  • Fee:
    • Members of ZAW – 3 free copy advices are included in the annual membership fee. Any additional advice costs 400€
  • Feedback is usually given within 1-3 working days

 


Wettbewerbszentrale

 

 

Wettbewerbszentrale
Zentrale zur Bekämpfung unlauteren Wettbewerbs e.V.

Landgrafenstrasse 24 B, 61348 Bad Homburg v.d.H, Germany
Tel: +49 617 212 150 | Fax: +49 617 284 422
Email Website

 

Complaints handling

  • WBZ handles complaints from consumers, competitors and other interested parties
  • Fee: Free
  • Complaints must be submitted via an online form or in writing
  • File a complaint

 

Copy advice

  • Copy advice is available to members only
  • Fee:
    • Members – Free
  • Feedback is usually given within 1-3 working days, with a maximum of 7-10 days for more complex requests