New “Image and respect of the person” Code
As part of the review of all ethical rules adopted for advertising in France, the ARPP continues to update its “Image and respect of the person” Code. Being historically very involved in this issue (the first recommendation BVP dating from 1975), ARPP and its members (advertisers, agencies, media and advertising media) have regularly updated their rules to be in sync with the development of society.
The new Code is part of the voluntary approach of ARPP and its members to continuously improve their activity towards equality between women and men and to fight against negative stereotypes, including gender stereotypes.
The full text of the new code can be found here