After a successful first year of engagement, the Indian Department of Consumer Affairs (DoCA) extends the Memorandum of Understanding with ASCI for another year.

Last year DoCA had appointed the Advertising Standards Council of India (ASCI) to monitor the web portal www.gama.gov.in – GAMA being an acronym for “Grievances Against Misleading Advertisements”.

The portal received complaints against advertisements of products & services from almost all sectors (Telecom, Banking, Consumer Durables, etc. and emerging sectors like e-Commerce) across a range of advertising media (TV, Print, Websites, other digital media).