Continuing the momentum towards supporting co-regulation in advertising, the Food Safety and Standards Authority of India (FSSAI) has signed a Memorandum of Understanding (MoU), partnering with the Advertising Standard Council of India (ASCI).  Addressing the cases of misleading advertisements in the Food and Beverage sector (F&B), ASCI will comprehensively monitor these advertisements across various media. ASCI has been given a suo motu monitoring mandate by FSSAI to process complaints against misleading F&B advertisements. MoU also requires ASCI to report to FSSAI non-compliance of ASCI’s decisions for further action, as required per provisions of FSSAI Act. FSSAI will also redirect complaints against misleading F&B advertisements to ASCI, which will be reviewed using ASCI’s code and guidelines. The review will include violation of the FSS Act and Regulations related to advertisements making misleading, unsubstantiated or false claims.

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