EASA congratulates the advertising industry and the Advertising Business Group (ABG) for their efforts and success in establishing a self-regulatory system in the UAE. ABG, which includes companies such as Mars, P&G, Facebook and Google, will encourage responsible advertising among advertisers, agencies and the media in the Middle East.

The official launch took place on 29 November in Dubai. Stéphane Martin, EASA’s Chairman, participated in the launch and talked about self-regulation best practices, the value of responsible advertising and the role of organisations such as EASA and the ABG.

ABG is joining forces with the other self-regulatory organisations around the globe - many of whom are a member of EASA or ICAS - providing consumers in the region with the right to challenge ads they find misleading or offensive.