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How is self-regulation achieved & who applies the rules?

 

 

 

The advertising industry draws up a code of standards and practice, which it formally agrees to support, financially, morally and practically. Then it sets up a body to apply the code and ensures that it is properly staffed and funded. This body is called a Self-Regulatory Organisation - SRO for short. The aim is to keep advertising standards high and ensure consumer trust and protection to the benefit to all.

 

 

info More information on SROs

 

1right What is self-regulation?

1right Why does advertising need to be regulated?

1right What are the benefits of self-regulation?

1down How is self-regulation achieved & who applies the self-regulation rules?

info What self-regulation exists across Europe?