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 Why does EASA do it?
EASA believes in legal, decent, truthful and honest advertising. Such advertising does not only inform the consumer of the different products and services available, it can also bring more colour to life. Also this type of advertising ensures consumer's trust which is imperative to any medium to long-term marketing strategy. EASA was created in 1992 in response to a direct challenge from the then EU Competition Commissioner, Sir Leon Brittan, to show how the issues affecting advertising in the Single Market could be successfully dealt with through co-operation rather than detailed legislation. The national self-regulatory bodies and the European Advertising industry have responded by demonstrating their strong commitment to effective self-regulation as a means of promoting high standards in advertising across Europe and safeguarding consumers' interests. An initiative to bring together industry stakeholders resulted in the establishment of the EASA Advertising Self-Regulatory Charter. This charter commits the advertising industry to increased moral and financial support for self-regulatory systems across Europe, concentrating on the need for strict codes to reflect developments in the marketplace and society in general.  More information on the EASA Charter.
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