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| Talking to EU institutions |
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EASA has been actively involved in talking to the European Institutions to get recognition for self-regulation. Since 1992 when EASA was set up, it has consistently advocated consumer protection in the field of advertising through self-regulation based on the following four stages: - A satisfactory response offered directly to a consumer by a company following a consumer complaint.
- Effective use of existing tools available to national self-regulatory organisations: full engagement of industry in self-regulation, copy advice systems, involvement of the media to ensure effective sanctions and consumer awareness campaigns.
- Alternative dispute resolution mechanisms, like EASA's cross-border complaints system and national SROs complaint handling procedures.
- Legal backing of codes where appropriate at national level as an effective ‘backstop’ of last resort. e.g. national enforcement authorities recognise the self-regulatory system as ‘established means’ for implementing Directives.
In 2005/2006 a dedicated Advertising Self-Regulation Round Table was organised by DG Health and Consumer Protection (DG SANCO). On 12 July 2006, DG SANCO released a report reflecting the issues identified during the Round Table between European Commission officials, NGO stakeholders and EASA representatives. Over a series of three Round Table meetings, chaired by Robert Madelin and concluding on 4 May 2006, the participants discussed the effectiveness and potential of advertising self-regulation according to the principles of EASA's Self-Regulatory Charter. The European Commission has made specific references to self-regulation as a useful and preferred means of transposing such Directives as the Unfair Commercial Practices Directive and the Audiovisual Media Services Directive.  Talking to the European Institutions
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