Copy Advice - Technical Details
Is there a charge for copy advice?
Some SROs charge for copy advice; the amount may vary depending on whether or not the advertiser, agency or media concerned is a member of the SRO.
Which countries offer copy advice?
SROs in the following countries offer copy advice. Please contact each SRO directly for information regarding specific services and charges or alternatively visit the International Copy Advice / Pre-Clearance Facility on www.ad-advice.org.
European Members:
Corresponding Members:
Brazil
Canada
Chile
India
New Zealand
South Africa
Is copy advice available for international campaigns?
Since November 2009 an online one-stop shop exists enabling advertising professionals to get advice on whether an ad is compliant with the local advertising code in one or several of the 22 countries that take part in the facility. This International Copy Advice / Pre-Clearance Facility can be accessed on www.ad-advice.org.
Once registered for the online facility, advertisers and agencies can submit requests for copy advice to one or more advertising self-regulatory organisations of the 22 countries taking part in the project for one or more media. All requests are treated in complete confidentiality and are on a non-binding basis. The facility can also be used to submit pre-clearance requests; either the site directly submits your request to the organisation responsible for pre-clearance, or it will direct you to the relevant on-line resource. Any special requirements or fees that apply are flagged, as some countries require payment for this service.
The following countries have national advertising self-regulatory bodies that currently participate in the online facility: Austria, Belgium, Canada, Czech Republic, France, Germany (Misleading advertising), Germany (Taste and offence), Greece, Hungary, India, Ireland, Italy, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Turkey, United Kingdom.
Is copy advice the same thing as pre-clearance?
Although both procedures take place before publication, they are not the same.
Click here for more information