EASA has now more than 20 years of experience in coordinating advertising self-regulation projects across Europe and beyond. It combines this knowledge and combines it with the day-to-day experience of Self-Regulatory Organisations (SROs) from around the world, some of which have been in operation for over half a century.
In Europe, EASA has been working together with several SRO member colleagues from countries with established self-regulatory systems offering hands-on support to local European markets, for instance, with the help of the Central Eastern European Council, to establish and develop their new advertising self-regulatory systems.
Beyond Europe, noticing the growing need for global discussions EASA decided to set up the International Council on Advertising Self-Regulation, which first met in May 2008. As advertising self-regulation continues to advance around the world and has today gained recognition from Asia-Pacific Economic Cooperation (APEC) who endorsed the Action Agenda on Advertising Standards and Practice Development, EASA continues providing support in the development of advertising self-regulation at the global level. It does so, for instance, through tools such as the International Guide to Developing a Self-Regulatory Organisation (2014).
This leaflet explains succinctly what advertising self-regulatory standards are and how they help ensure responsible advertising.
International Guide to Developing a Self-Regulatory Organisation (2014)
This guide offers practical advice on setting up and consolidating an advertising self-regulatory system. Updated in 2014 to cover the main developments in ad standards from the last five years, it also includes case studies from several of EASA's SRO members on how they tackled some of the challenges associated with setting up a self-regulatory system. The first 2011 edition has been translated into Chinese and was accompanied by an Alcohol Module which highlights the benefits of an advertising self-regulatory system for the alcohol industry.
Advertising Self-Regulation: The Guide to Setting Up an SRO (2008)
This guide is designed for the advertising practitioner, the informed civil servant or academic researcher. It aims to explain what advertising self-regulation is, what the essential elements of a self-regulatory organisation (SRO) are and how to go about putting a system in place. The guide is available in English, French, Russian and Spanish.