September 2007: EASA launches new edition of the Blue Book - Advertising self-regulation in Europe

The 5th edition, fully revised and updated for 2007, provides a comprehensive overview of self-regulatory systems in Europe. An essential companion for planning pan-European advertising campaigns, the Blue Book is the only publication that brings together the self-regulatory and legislative rules governing advertising in Europe. Written with both the practitioner and researcher in mind, the Blue Book contains:

• Detailed overviews of the self-regulatory systems in the EU Member States - the SRO's composition and activities, statutory and self-regulatory structures and national advertising codes and legislation - Click here to download a sample country entry
   

• Comprehensive comparative charts showing each SRO's functions and rules in place across the EU
   

• An in-depth analysis of the key issues facing the advertising industry today, including advertising to children, food and alcohol advertising and the new media challenge
   

• A detailed description and statistics on the EASA Cross-border advertising complaints system
   

• Contact information for all the European self-regulatory organisations
   

• A detailed analysis of all the EU legislation related to advertising and marketing communications
   

• The global SR rules contained in the global marketing communications code of the International Chamber of Commerce
   

• A foreword by Meglena Kuneva, Commissioner for Consumer Protection, DG SANCO

Described by Christopher Graham, Director General of the UK’s ASA and former Chairman of EASA as “the veritable Guide Bleu to the highways and byways of advertising self-regulation”, the Blue Book is an essential companion for planning pan-European advertising or researching advertising self-regulation.

VIEW TABLE OF CONTENTS

VIEW EXTRACT FROM THE BLUE BOOK