The EASA Guide to Self-Regulation - a Practioners guide to self-regulation


UNDER CONSTRUCTION

 
EASA Guide to Self-Regulation is a free publication. It is available in PDF format in English (part1, part2), French, Portuguese (part1, part2), Russian (part1, part2) and Spanish (part1, part2).

(Please note that the guide is in PDF format and that you need Adobe Acrobat Reader to view the document. If do not have have Acrobat Reader installed on your computer, you can find it at the Abode web site.)

This Guide aims to explain what advertising self-regulation is, what the essential elements of a self-regulatory organisation (SRO) are and how to set about putting a system in place. For those countries where systems are already established, the Guide may well provide a useful check list. For other countries, where there is the will on the part of the industry to set up self-regulatory systems, the Guide will be essential reading; it is packed with explanations and advice

The European Advertising Standards Alliance acknowledges the Amsterdam Group's assistance in publishing the first edition's of the Guide.

 

Table of Contents

  1. What is Advertising Self-Regulation ?
  2. Self-Regulation and the Law
  3. About this Guide
  4. The Basic Elements of a Self-Regulatory System
  5. Typical Features of a Self-Regulatory Organisation
  6. The Different Parts of the System
    • The Code Making Body
    • The Self-Regulatory Code or Principles
    • The Code Applying Body
    • The Appeals Body
    • The Permanent Secretariat
    • The Fund-Raising Body
  7. Sanctions
  8. Setting up a Self-Regulatory System
  9. Recommended Reading
  10. EASA Publications
  11. Useful Contacts
  12. Examples of national advertising campaigns promoting self-regulation


Want to know what Self-Regulation is ?