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Guides to Self-Regulation In order to assist the understanding of advertising self-regulation of both practitioners, professional observers and the layperson, the EASA has produced a number of guides which are detailed below. These are available free of charge from EASA or can be downloaded.
Self-Regulation: The Essentials - A Layman's guide to self-regulation This guide is designed for the lay person whether a newcomer to advertising and its regulation or an individual consumer citizen. It provides information on what self-regulation is, how it works, who it involves, how national and cross-border complaints are handled and what generally can be found in place across Europe. it is essential reading for a newcomer to this subject. The Layman's Guide can be downloaded here.
EASA Guide to Self-regulation - How to set
up an self-regulatory organisation (SRO) |