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Publications
In September EASA released the latest edition of the
Blue Book - Advertising self-regulation in Europe. Click here to order Order before 31 December 2007 and receive your
€30 introductory discount!
In 2007 EASA celebrates its 15th anniversary as the coordinating body for European advertising self-regulation. EASA has produced a publication which looks back over the last 15 years, from EASA's establishment in 1992, to its development into the single voice of European advertising self-regulation representing self-regulatory organisations across Europe and beyond as well as the advertising industry - advertisers, agencies and the various forms of media. Click the image to read and download this new publication, and learn more about EASA's history and development.
Released at the EASA April 2007 AGM, the 2005 Review highlights EASA's activities over the last year. It outlines the implementation of the EASA Self-Regulation Charter, which sets out the commitments made by the advertising industry to strengthen and extend advertising self-regulation across the Single Market, particularly in establishing self-regulatory systems in the new EU member states. It also outlines EASA’s participation in a specific Advertising Roundtable with DG Sanco of the European Commission and selected NGOs to discuss better understanding and recognition of effective advertising self-regulation. Download the Review here.
Download the EASA 2005 Review
Released early 2008, this edition is an update of the last guide that came out in 1997. The guide aims at giving practical information to advertising industry representatives willing to set up a self-regulatory system.
Download the Guide to setting up an SRO
An overview of self-regulation and how it works. Click here to download electronic version (13MB).
A newsletter is published several times a year containing features on various EASA and member activities and issues relating to self-regulation. View the latest edition here. Trends in advertising complaints and copy advice (2004) EASA worked closely with its SRO members in 2005 to gather statistics on trends in advertising complaints and copy advice, the results of which can be found in the ‘EASA Trends in complaints and copy advice’. The report categorises the 53,193 complaints handled by SROs across Europe in 2004 according to issue, product/service, medium etc. Click here to download the report.
Please
contact us if you need advice or help with ordering any of our publications. |
New
edition of the EASA Blue Book
- released September 2007
The
EASA Guide to setting up an Self-Regulatory Organisation (SRO)
Advertising
Self-Regulation: the Essentials