New “Image and respect of the person” Code

 New “Image and respect of the person” Code

 As part of the review of all ethical rules adopted for advertising in France, the ARPP continues to update its “Image and respect of the person” Code. Being historically very involved in this issue (the first recommendation BVP dating from 1975), ARPP and its members (advertisers, agencies, media and advertising media) have regularly updated their rules to be in sync with the development of society.

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ARPP welcomes 17 new members

ARPP welcomes 17 new members

As of June 1st 2016, ARPP has 17 new paying members bringing the number of companies that joined the ARPP since the beginning of the year to 43.

Thus, ARPP welcomes among its almost 800 professional members, companies from all sectors, representing advertisers, agencies, media, and other relevant stakeholders, which adhere to legal, honest, and truthful advertising.  

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EASA Speaks on Self-Regulation at 43rd IAA World Congress in Beijing

A convincing case for effective advertising self-regulation was made by a trio of high-level EASA representatives during the debate Self-Regulation - the Evolution of Fact or Fiction at the 43rd IAA World Congress in Beijing.

Oliver Gray, EASA’s Director General, pointed to the extensive experience of self-regulation across the EASA network, drawing attention to the wealth of evidence that shows it’s working to ensure responsible advertising. 

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