Stichting Reclame Code (SRC)

Mail address

PO Box 75684

1070 AR Amsterdam

The Netherlands

Telephone: +31 20 696 00 19

Fax: +31 20 696 56 59

E-mail: info(at)reclamecode.nl

Website: http://www.reclamecode.nl

Website language: Dutch, some information available in English

Main Contact: Ms Prisca Ancion-Kors

Cross-Border Complaints Contact: Mr Fabian Bloem

Date of establishment: 1964

Code

The scope of the Dutch Advertising Code applies to all media.

Complaints handling

Any member of the public can complain in writing (post, fax, using the online complaint form) to the SRC, with details of the advertisement complained of, why it is thought to be in breach of the Code and, where possible, a copy of the advertisement. This service is free of charge.

Competitive complaints as well as complaints submitted by a professional body or a company are also handled but are charged.

Copy advice/pre-clearance

SRC does not currently offer copy advice. Advertisements for medicines, treatments and health products need to be pre-cleared by KOAG/KAG, a fee applies. Pre-clearance is mandatory for alcohol advertising on radio and television, which is done by STIVA (Foundation for Responsible Use of Alcohol). Also, a fee is charged for this service. Print, outdoor and web alcohol advertisements are cleared on a voluntary basis, i.e. at the request of the advertiser.

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