On 10 March 2020, ICC Germany and ICC Switzerland presented the German version of the 10th revision of the ICC Marketing Code – the gold standard for ethical advertising aimed at securing trust between consumers and companies in the digital age. More information (in German) can be found on the website here.
Due to the corona virus outbreak and the measures put in place by the Belgian government, EASA has set up a remote working scheme to ensure the continuity of its operations and to protect its employees' health.
EASA's office will be closed to the public until 5 April 2020.
On February 17, Justina Raižytė, EASA's Head of Development and Policy, shared insights on influencer marketing at a public hearing on Digital Advertising and Consumer Information at the European Parliament.
Following the decision of the European Parliament to suspend all external events due to the Coronavirus outbreak until 30 March 2020, unfortunately we have to postpone EASA’s event on Responsible Advertising and Gender Portrayal to a later date.
We are pleased to announced that registration is open for EASA's event 'Responsible Advertising and Gender Portrayal.' The event will take place on 25 March, 2020, 18:00 - 20:05 at the European Parliament in Brussels and is hosted by MEP Brando Benifei. Join us for informative sessions and and a cocktail reception!
On 2 December, EASA organised an industry workshop 'Ensuring Trust in Influencer Marketing' at Facebook Partner Center in London. The event discussed influencer marketing challenges, brand safety and brought together digital players, brands and SROs who are committed to ensure responsible influencer marketing.
On 14 November, Justina Raižytė, Head of Development and Policy at EASA, participated at the CMS Annual Advertising and Marketing Seminar. She presented influencer marketing standards in Europe to a full house of ad industry professionals, discussing different approaches and common future challenges.