IAA Global Virtual Conference: C4B: Brands - The Engine For Economic Revival

On 27 and 28 October, EASA's member IAA is hosting a virtual conference: Brands - The Engine for Economic Revival.

Creativity4Better is one of the IAA’s yearly global marquis events normally bringing people from around the world together at the National Opera in Bucharest. This year, IAA will use the HOPIN platform to create a virtual and exciting global experience, including live speaker presentations, interactive workshops, live chat and Q&A, and virtual get-togethers for networking.

read more

Effie Europe 2020 - Open For Entries

The 2020 Effie Europe edition is open for entries!

Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results. Due to the unprecedented times, the entry deadlines were postpones and the entry fees were lowered. The judging sessions will take place online in September and October.

read more

ICC publishes toolkit: “The Benefits of Advertising Self-Regulation in Ensuring Responsible and Compliant Advertising”

The International Chamber of Commerce (ICC) has published a toolkit which outlines the benefits of advertising self-regulation.

The toolkit focuses on how advertising and marketing self-regulation protects citizens, strengthens consumer trust, builds trust among businesses, and complements existing national legal standards. EASA's Director General Lucas Boudet led the ICC's Working Group while several EASA's members contributed to the development and content of the toolkit.

read more

Branded Content Marketing Association interviews EASA's Director General Lucas Boudet

Branded Content Marketing Association (BCMA) has published its latest podcast episode "How Do You Ensure Your Campaign Is Legal Across Europe?" 

In this episode Gordon Glenister, the Global Head of Influencer Marketing at the Branded Content Marketing Association, interviews EASA's Director General Lucas Boudet, discussing advertising standards, artificial intelligence, influencer marketing and problematic Covid ads.

read more