WFA publishes study on the value of advertising

On 16 January, the World Federation of Advertisers released a study conducted by Deloitte that shows the value of advertising for the economy in the European Union, but also Australia, Canada, Japan and Korea.
The research, based on a common methodology that allows a real comparison of the data, has been funded by WFA with the support of EU and national associations from the advertising value chain.
The impressive results show that on average, 1€ that is spent on advertising generates 7€ for the economy.

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EASA Strategy Session

On 2nd of February 2017, EASA organised a Strategy Session, with the aim of revisiting the association's mission and values, as well as setting the directions for the upcoming years.

The participating members came together in an interactive session, providing invaluable input and new perspectives, and defining key actions which will act as the foundation for developing a new strategic plan.

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Global Marketer Week (GMW)

This year's edition of the Global Marketer Week (GMW) will take place in Toronto between 25th-28th April, and will be hosted by WFA in collaboration with ACA (Canadian Advertiser Association).

World's top marketers and leaders will gather in Toronto for 4 days of inspiration, discovery and learning around the topics of innovation and growth.

More information on the event, including the schedule and speakers, can be found here.

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The Advertising Self-Regulatory Council (ASRC) joins ICAS

EASA is pleased to announce that ASRC has joined ICAS as a Founding Member! The decision was approved by ASRC Board on 8th of December, with ASRC becoming part of ICAS network which counts SROs from Asia Pacific, North America, South America, as well as several of the largest European SROs.
Through EASA, all European SROs and Industry associations will be represented, thus becoming part of the network of the new ICAS.

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IAB SA will join Advertising Standards Authority of South Africa as core member

The IAB SA decided at its AGM on 26th of October 2016 to apply for core membership of the Advertising Standards Authority of South Africa (ASA).

The ASA is itself in the process of applying for accreditation by the National Consumer Commission as an industry ombud in terms of the Consumer Protection Act. This will give it stronger and more expansive legal jurisdiction to deal with complaints and more effective enforcement powers.

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Job Vacancy - EASA Office Administrator, October 2016

We're hiring!

Office Administrator vacancy
The European Advertising Standards Alliance (EASA) is looking for a competent, hardworking, reliable, proactive and resourceful individual with excellent organisational skills, to join our Brussels-based based team as an Office Administrator. The successful candidate will start immediately.

Job Description
Reports to: Director General
Role Purpose: Ensuring the professional and smooth provision of Financial, HR and Office Administration

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