EASA Autumn Biannual Meetings, Stockholm, 10 - 11 October, 2019
EASA’s Autumn Biannual Meetings, hosted by our Swedish member RO, took place on 10 and 11 October, 2019, bringing together more than 60 members and guests to talk about advertising self-regulation, current trends and issues.
Many informative sessions occurred on both days, including the Best Practice Awards Gala Dinner. Among the guest speakers were Gustaff Hoffstedt from the Swedish Trade Association for Online Gambling, Kerry Harrison and Richard Norton, founders of Tiny Giant as well as Dudley Nevill-Spencer, founder of Virtual Influencer Agency and Brent Sanders, General Counsel of Micosoft who delivered a presentation on standards in digital advertising.
A highlight of the Biannual Meetings was EASA's Best Practice Awards ceremony which takes place every 2 years. The awards are presented to the self-regulatory organisations (SROs) which have most effectively implemented an element of the EASA Best Practice Model – a set of operational standards for advertising standards bodies.
ASA (The Advertising Standards Authority) UK won the Platinum Award for their Avatar Monitoring project. This initiative received much acclaim for its ability to capture data and replicate online profiles of specific age groups – to monitor online display advertising of certain restricted products – alcohol, gambling, HFSS (high fat, salt or sugar) foods and soft drinks.
ARPP (Autorité de Régulation Professionnelle de la Publicité) France received the Gold Award for its AI programme, subdivided in 3 projects: deep learning proofs of concept, innovation/R&D workshops with the advertising industry and development of a chatbot ‘Jo’. The project received high praise for its originality.
The Silver award was won by Werberat Austria for their ‘Dos & Don'ts in Advertising’ guidebook. This guide functions as an orientation aid and a compass for advertisers, media, students, teachers, and politicians covering all aspects of ethics and morals in advertising. The guide consists of practical examples that illustrate sensitive subject areas of the Austrian Ethics Code, based on more than 3,000 complaints from the population and around 1,400 decisions made by the Judgement Jury.
The judges selected two projects for the Bronze award. Reklamombudsmannen (Ro) Sweden received Bronze for their book project ‘Regler’ which was designed to highlight relevant and highly topical questions on matters such as influencer marketing. Among other things, the book provides advice, guidance and clarifications to current and future industry practitioners on both the Marketing Act and the ICC Advertising and Marketing Communications Code.
Advertising Self-Regulation Council (SEE) Greece received Bronze for their work on stopping the display of inappropriate ads of carnival costumes for young girls in online stores. The project took 3 years and resulted with an end to unsuitable carnival costume ads in selected online stores.
A Special Mention was awarded to AUTOCONTROL Spain for developing a Training Department in collaboration with other departments. The purpose of the training programme is to offer advice and training to current and future industry professionals in order to raise ad standards and promote responsible advertising.
Read more about the ceremony and the winners here.