On 23 October, Justina Raižytė, Head of Development and Policy at EASA, presented at the Influencer Marketing Show in London. “Let Wild West be bygones and leave complex Matrix to Keanu - simply be responsible, disclose #influencermarketing, build trustworthy influencer marketing brand and when in doubt - ask SRO for advice!” said Justina, discussing influencers, ethics and marketing. This event was attended by the industry’s content creators, brands, agencies and tech platforms.

Read more here.