EASA's member Rada Reklamy has launched a new "Charter for the Protection of Children in Advertising". On 11 September, EASA’s Director General Lucas Boudet attended the launch event together with Rada Reklamy President Agnieszka Kępińska - Sadowska and Director General Piotr Kwiecień. On this occasion, Lucas Boudet emphasized that “an asset of advertising self-regulation is its ability to respond to societal changes. It is locally rooted at national level with self-regulatory organisations operating close to consumers and regulators, it can efficiently address their concerns. A perfect example is the launch in Poland by the Advertising Council of the Charter for the Protection of Children in Advertising”.