The EU Pledge is a voluntary initiative by 21 leading food and beverage companies to change the way they advertise to children under 12. This is a response from industry leaders to calls made by the EU institutions for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for their children.
The European Advertising Standards Alliance (EASA) is delighted to announce publication of its 2017 European Advertising Complaints, Copy Advice and Pre-clearance Report and 2017 Cross-Border Complaints Report.
EASA Chairman, Stéphane Martin, and Director of Operations and Policy, Sibylle Stanciu, were at the EPICA Awards in Amsterdam today, participating and presenting on the topic “will responsibility kill creativity?”
Stéphane Martin delivered the keynote speech in which he explained the future of advertising self-regulation, the use of artificial intelligence in ads, and reminded creative thinkers that SROs are there for them, not only for receiving copy advice but also inviting them to be involved in the rule making.
EASA’s Director General Lucas Boudet is in Moscow for the Advertising Forum where he has had the opportunity to meet and exchange with numerous stakeholders involved on the SR initiative in Russia.
EASA’s Director General Lucas Boudet is in Moscow for the Advertising Forum where he has had the opportunity to meet and exchange with numerous stakeholders involved on the SR initiative in Russia.
Wikiregs, an online service for advertising agencies that need to check ad campaigns comply with various advertising regulations across Europe, has now launched. The European Advertising Standards Alliance (EASA) coordinated the support of 8 participating SROs for the review of the content.
On 2nd November, the European Advertising Standards Alliance (EASA) Chairman, Stéphane Martin, attended and spoke at the Romanian Advertising Council’s (RAC) event on ‘Influencer Marketing and Ethics in Communication’.
Issues discussed included:
Ilias Konteas has been appointed Executive Director of the European Newspaper Publishers' Association (ENPA) and the European Magazine Media Association (EMMA), two of EASA’s members.
Following EASA’s Board meeting in Budapest and pending final approval by EASA’s General Assembly, Mr Konteas will be representing EMMA on EASA’s Board and Executive Committee and Joy de Looz-Corswarem will sit on EASA’s Board for ENPA. EASA is pleased to welcome Mr Konteas.
EASA NEWS
EASA's Involvement in the revised ICC Marketing Code
On 1st October 2018, EASA attended the ICC’s Commission on Marketing and Advertising meetings in Cartagena, Colombia.
