EASA News
EASA launches Annual Review in Paris!
On the occasion of its Biannual Meetings in Paris, EASA published its 2018 Annual Review. The report showcases the many achievements and activities of EASA and its network across Europe during 2018.
On the occasion of its Board and General Assembly meetings held in Paris on 16 April, EASA is delighted to welcome its new observer member, the Russian SRO: “Advertising Council”AMI.
It also warmly welcomes its new Board Directors and Executive Committee Members:
On the occasion of its Biannual Meetings in Paris, EASA organises a forum on “Advertising: Technology and Responsibility”, bringing together more than 90 high-level representatives of global, European and national organisations from the advertising industry and self-regulatory bodies.
The forum involves key stakeholders who shape the advertising market today, including leading digital platforms and representatives from the advertising industry for them to share their vision of the future of responsible marketing communications.
On the occasion of its Biannual Meetings in Paris, the European Advertising Standards Alliance (EASA) publishes its Annual Review. The report showcases the many achievements and activities of EASA and its network across Europe during 2018.
In 2018, EASA advocated for, federated and supported a vibrant and dynamic advertising self-regulatory network, contributing to responsible advertising for consumers and businesses alike.
News from European self-regulation
ARPP launches program "first steps as a brand"
After the launch of the "IA and Compliance" Innovation Workshops and the "Influencer Marketing and Transparency" deontology program, ARPP continues to support the digital transformation of the profession by launching a new offer aimed at startups: "FIRST STEP as a Brand ".
News from European self-regulation
ARPP (France)
ARPP December 2018 Newsletter
For the full report (in French), read here. Highlights include:
Three EASA members - EACA, IAB Europe, and WFA - representing the advertising sector, a
Today, the Coalition for Better Ads (CBA) announced that the scope of the Better Ads Standards for desktop and mobile web would be extended to all countries and regions of the world. Up to now, the program had focused on Europe and Northern America.
