On 16 January, the World Federation of Advertisers released a study conducted by Deloitte that shows the value of advertising for the economy in the European Union, but also Australia, Canada, Japan and Korea.
The research, based on a common methodology that allows a real comparison of the data, has been funded by WFA with the support of EU and national associations from the advertising value chain.
The impressive results show that on average, 1€ that is spent on advertising generates 7€ for the economy.
On 2nd of February 2017, EASA organised a Strategy Session, with the aim of revisiting the association's mission and values, as well as setting the directions for the upcoming years.
The participating members came together in an interactive session, providing invaluable input and new perspectives, and defining key actions which will act as the foundation for developing a new strategic plan.
This year's edition of the Global Marketer Week (GMW) will take place in Toronto between 25th-28th April, and will be hosted by WFA in collaboration with ACA (Canadian Advertiser Association).
World's top marketers and leaders will gather in Toronto for 4 days of inspiration, discovery and learning around the topics of innovation and growth.
More information on the event, including the schedule and speakers, can be found here.
EASA is pleased to announce that ASRC has joined ICAS as a Founding Member! The decision was approved by ASRC Board on 8th of December, with ASRC becoming part of ICAS network which counts SROs from Asia Pacific, North America, South America, as well as several of the largest European SROs.
Through EASA, all European SROs and Industry associations will be represented, thus becoming part of the network of the new ICAS.
EASA congratulates the advertising industry and the Advertising Business Group (ABG) for their efforts and success in establishing a self-regulatory system in the UAE. ABG, which includes companies such as Mars, P&G, Facebook and Google, will encourage responsible advertising among advertisers, agencies and the media in the Middle East.
The IAB SA decided at its AGM on 26th of October 2016 to apply for core membership of the Advertising Standards Authority of South Africa (ASA).
The ASA is itself in the process of applying for accreditation by the National Consumer Commission as an industry ombud in terms of the Consumer Protection Act. This will give it stronger and more expansive legal jurisdiction to deal with complaints and more effective enforcement powers.
EASA members met in Lisbon at the end of October for the second biannual meetings of 2016. The three-day event, hosted by the Portuguese SRO, ICAP, included meetings of all EASA’s Committees and – most importantly – saw the launch of a new International Council on Ad Self-Regulation.
ICAP celebrated its 25th anniversary on 26th of October 2016 and unveiled on this occasion a new logo and a new name: Auto-Regulação Publicitária.
The new identity comes from the need to communicate more clearly the scope and activity of the Institute, with the logo visually encompassing all the players that are part of the advertising ecosystem.