EASA has now more than 25 years of experience in coordinating advertising self-regulation projects across Europe and beyond. It combines this knowledge and combines it with the day-to-day experience of Self-Regulatory Organisations (SROs) from around the world, some of which have been in operation for over half a century.
In Europe, EASA has been working together with several SRO member colleagues from countries with established self-regulatory systems offering hands-on support to local European markets, for instance, with the help of the Central Eastern European Council, to establish and develop their new advertising self-regulatory systems.

Beyond Europe, noticing the growing need for global discussions EASA decided to set up the International Council on Advertising Self-Regulation, which first met in May 2008. As advertising self-regulation continues to advance around the world and has today gained recognition from Asia-Pacific Economic Cooperation (APEC) who endorsed the Action Agenda on Advertising Standards and Practice Development, EASA continues providing support in the development of advertising self-regulation at the global level. It does so, for instance, through tools such as the International Guide to Developing a Self-Regulatory Organisation it has drafted and which has been recently updated by ICAS.

About Advertising Self-Regulation

This leaflet explains succinctly what advertising self-regulatory standards are and how they help ensure responsible advertising.

International Guide to Developing a Self-Regulatory Organisation

This guide offers practical advice on setting up and consolidating an advertising self-regulatory system. The first 2011 edition has been translated into Chinese and was accompanied by an Alcohol Module which highlights the benefits of an advertising self-regulatory system for the alcohol industry.

Advertising Self-Regulation: The Guide to Setting Up an SRO (2008)

This guide is designed for the advertising practitioner, the informed civil servant or academic researcher. It aims to explain what advertising self-regulation is, what the essential elements of a self-regulatory organisation (SRO) are and how to go about putting a system in place. The guide is available in English, French, Russian and Spanish.